About Us


ArborVantage LLC is a small, family owned business that has been proudly serving the Central Wisconsin Area since 2008.  On January 1, 2020, Steve Hollar, one of the original co-founders of ArborVantage LLC and ArborVantage Nursery LLC (established in 2012),and his wife Ashley acquired complete ownership of ArborVantage LLC.  Steve and Ashley now own and operate the tree care business, with their team.

Our Team of Professionals

Steve Hollar

 Certified Arborist
Owner / Operator

Ashley Hollar

Administrative Personnel
Owner / Operator

Steve and Ashley both grew up in Sherry, WI. 
Steve found his passion for tree care in 2001, he then enrolled in the Urban Forestry Program at MSTC and graduated in December of 2003.  Steve is an International Society of Arboriculture (ISA) Certified Arborist and a Licensed Pesticide Applicator.  Steve does majority of our client's bids, but when he's not doing estimates, he's working right along side of the crew.  
Ashley left her career as an Ultrasonographer to take care of the day to day administrative responsibilities for ArborVantage.  Ashley has a passion for small businesses, she grew up being a part of two, local, family owned businesses.
Steve and Ashley married in 2010, and have three sons.  They enjoy camping, fishing,
home projects and time with their family.

Cole Elwood

 Lead Arborist

Cole graduated with a Bachelor's Degree
in Urban Forestry from UW-Stevens Point in 2016.
He joined  the ArborVantage crew in 
May of 2016. 
Since then he has learned the ins and outs of residential tree care and takes great pride in
his work.

Cole enjoys hunting, fishing, and golfing in his spare time.

John Hafenbredl

Grapple Truck Operator

John became a part of ArborVantage in the spring of 2019. 
He is an important part of our team, making sure each job is left without debris or hazards as well as 
helping make sure our equipment runs smoothly.
John graduated from Auburndale High School, and grew up with experience in the dairy industry as well as agriculture.  He has many years of experience driving and maintaining heavy equipment and trucks.   
Outside of work John enjoys hunting, fishing, and riding his UTV.  He also enjoy's camping and pontooning with his wife, children, and dogs.

Brian Brost


Brian is a graduate of UW Stevens Point with a Bachelor's Degree in Forestry Management.
rian became a part of the ArborVantage team in August of 2020.   His previous experience as a Forester in central Wisconsin brings value to the teams knowledge. 

He also is a Licensed Pesticide Applicator Professional. Brian enjoys being outside, seeing and evaluating the different tree species.

Out side of work Brian enjoys spending time with his family, playing softball, hunting and working on demo cars.

Josh Brunner


Josh has an Associate's Degree and completed his Bachelor's Degree in Forestry Management at UW-Stevens Point.
Josh joined the team at ArborVantage as an Arborist in February of 2019.
Josh has a proficient knowledge in residential and commercial tree care.
Outside of work Josh enjoys going to the gym, visiting different breweries and being active.